Data Management

This course will enable good understanding and sound use of customer data to create actionable insights through alignment with corporate strategy. As a result of deep comprehension of the strategy, main characteristics and crucial data can be identified and translated into a dedicated data vision. To ensure that the vision can fulfil the needs of the corporate strategy related issues like data management, data quality and privacy by design will also be addressed. The principal focus however will be on identifying the needed requirements and vision for the fruitful application of analysis to support business aims in the digital era. Participation in this training will teach attendants best practices how to incorporate explicit insights effectively, and compliant, into the business and company culture to drive return on investment.

Attendants of this training will be fully prepared to breakdown their business strategies, marketing plans or focused campaigns into manageable Lego bricks that represent explicit requisites in terms of data. Gathering these building blocks together, a corporate vision on data will not be another IT definition study, or purely legal exercise, anymore, but definitely become business-driven. The same holds for tying analytics and insights into the business needs and in that spirit successfully pave the way for undisputed opinion leadership.